When Will Car Thing Spotify Become Available?

Spotify recently announced the launch of its first hardware offering, Car Thing, a companion device designed to sit on your dashboard and make it easy to play your favorite music and podcasts while driving. However, just as suddenly, the company has stopped producing the device, citing a 'negative impact' on its gross margin.

The Car Thing was introduced as a way for Spotify listeners to quickly access their favorite content using voice commands or simple gestures like taps, turns, and swipes. The device features a large dial that allows users to navigate through their music library and podcasts while driving. Unfortunately, it appears that the company has decided to discontinue production of this innovative accessory.

According to reports from The Verge, Spotify's decision to stop manufacturing Car Thing resulted in a significant financial loss for the company, amounting to €31 million (approximately $40.45 million CAD). This news comes as a surprise to many, given the device was touted as a game-changer for music streaming on-the-go.

So, why did Car Thing fail to gain traction? One reason may be that most people who have a car already have a way to play Spotify through a Bluetooth connection or their vehicle's built-in infotainment center. Additionally, many Spotify users likely have a smartphone that they use to access the music streaming service while driving.

The demise of Car Thing is a stark reminder that even innovative products can falter if they don't resonate with consumers. Despite its promising concept, it seems that Car Thing was ultimately deemed too niche or unnecessary by the market.

For now, it appears that Car Thing will not become available to the public. Spotify has stopped producing the device, and it's unclear whether the company will revisit this idea in the future. As music streaming continues to evolve, we can only hope that Spotify will learn from its mistakes and come up with innovative solutions that meet the needs of its users.

When will car thing spotify become available